PRIVACY AWARENESS TRAINING
PRIVACY IN ONLINE ADVERTISING
Data helps make marketing more effective and efficient. When marketers know more about consumer preferences, messages can be more relevant and personalized to consumers. However, marketers have a great responsibility to users when collecting and using data for marketing. You must ensure that personal data is collected with proper consent if required and that the data is kept secure. Failure to follow privacy practices or the self-regulatory principles can result in regulatory penalties, and harmful publicity for your client’s brands.
This privacy awareness training course (~7 mins) covers the privacy rules that govern Interest Based Advertising (IBA). The course discusses the distinction between first party data and third-party data. It explains how notice and choice works with the AdChoices icon of the Digital Advertising Alliance (DAA).
Learning Objectives
- Learn about the responsibilities involved in collecting and using consumer data for marketing purposes
- Understand the differences between first party data and third party data
- Become familiar with how notice and choice works with the AdChoices icon of the Digital Advertising Alliance (DAA)
Course Outline
1. Introduction
2. First Party Data
3. Third Party Data
4. Interest Based Advertising
5. Notice and Choice
6. Mobile and Cross-Device Data
7. Our Responsibility
This module can stand alone or can be snapped together with other topic segments.
Click here for a listing of all our privacy awareness courses
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About TeachPrivacy and Our Training Philosophy
TeachPrivacy was founded by Professor Daniel J. Solove, the leading expert on privacy and data security law. He is deeply involved in the creation of all training programs because he believes that training works best when made by subject-matter experts and by people with extensive teaching experience.
According to Professor Solove: “Great training isn’t about slickness or tricks. It is about teaching. The goal is to make people understand, care, and remember. Great training is made with genuine passion – to make people love training, it must be made with love. Excellent substance is essential. The material must be explained clearly, understandably, and concretely. The content must be short and to the point – and it must be engaging. Slickness and gimmicks can’t compensate for lackluster substance.”
TeachPrivacy provides privacy awareness training, information security awareness training, phishing training, HIPAA training, FERPA training, PCI training, as well as training on many other privacy and security topics.
Professor Solove is a law professor at George Washington University Law School. He has taught privacy law every year since 2000, has published 10 books and more than 50 articles, including the leading textbook on information privacy law and a short guidebook on the subject. His LinkedIn blog has more than 1 million followers. Click here for more information about Professor Solove.