Emailing and the CAN-SPAM Act

Privacy Awareness Training

Marketing Emailing and CAN-SPAM Act

MARKETING PRIVACY TRAINING
EMAILING AND THE CAN-SPAM ACT

Module Marketing Email and CAN-SPAM 05

This privacy training course, Emailing and the CAN-SPAM Act, offers a comprehensive overview of the CAN-SPAM Act and its regulations for sending commercial emails. In just 10 minutes, participants will learn essential aspects of the law designed to curb the proliferation of unsolicited electronic mail messages.

Course Overview

The course provides detailed insights into the different types of email messages regulated by the CAN-SPAM Act, including:

  • Commercial Messages: Emails that promote a commercial product or service.
  • Transactional or Relationship Messages: Emails that facilitate an agreed-upon transaction or update a customer in an existing business relationship.
  • Dual Purpose Messages: Emails containing both commercial and transactional or relationship content.

Participants will learn how to determine the primary purpose of an email message, ensuring compliance with the CAN-SPAM Act.

Legal Requirements

The course delves into the legal obligations under the CAN-SPAM Act, focusing on:

  • True and Accurate Email Headers: Ensuring the originating domain name and email address are correct and reflect the sender’s identity.
  • Transparency and Subject Lines: Crafting subject lines that accurately represent the content of the email.
  • Handling Opt-Outs: Understanding the process to handle opt-out requests promptly within 30 business days.
  • Third-Party Vendor Due Diligence: Ensuring third-party vendors comply with the CAN-SPAM Act.

Enforcement and Compliance

Participants will learn about the CAN-SPAM Act’s enforcement mechanisms, including how the law is applied and the penalties for non-compliance. The course also covers how the CAN-SPAM Act preempts state laws, providing a uniform standard across the United States.

International Considerations

The course also touches on anti-spam laws in other countries, offering a global perspective on email marketing regulations.

Understanding and Applying the Can-Spam Act Rules

By the end of the course, participants will:

  • Understand the key requirements of the CAN-SPAM Act.
  • Be able to identify the various types of email messages regulated by the Act.
  • Comprehend the transparency rules, handling opt-outs, and vendor due diligence.

Interactive Quiz

An interactive quiz with 4 questions is included to reinforce the lessons and ensure comprehension of the material.

Learning Objectives

  • Comply with the CAN-SPAM Act: Gain a clear understanding of the Act’s requirements to avoid penalties.
  • Identify Types of Messages: Distinguish between commercial, transactional, and dual-purpose messages.
  • Process Opt-Out Requests: Learn how to handle opt-out requests promptly and efficiently.
  • Ensure Transparency: Understand the importance of accurate email headers and subject lines.

This course is essential for anyone involved in email marketing. It ensures that they comply with the CAN-SPAM Act and maintain ethical marketing practices.

The interactive quiz contains 4 questions that test and reinforce the lessons.

Related Marketing Privacy Training Programs

Module Marketing Telemarketing TCPA 03 border
Telemarketing and the TCPA

TCPA Training -- Marketing Texting TCPA 03 border
Texting and the TCPA

 

Click here for a listing of all our privacy training courses
Click here for our catalog

white-line-01

Please Contact Us to Evaluate this Program or Others

We can provide you with a login so you can evaluate the programs.

    First Name

    Last Name

    Organization

    Title

    E-mail

    Phone No.

    Address

    Please tell us about your training needs

    PROFESSOR SOLOVE'S NEWSLETTER
    Professor Solove’s newsletter covers his latest writings, events, and training. It is sent weekly.
    You can unsubscribe at any time. Click to see a sample issue.
    Would you be interested in subscribing?
    YesNoAlready Subscribed


    About TeachPrivacy and Our Training Philosophy

    Daniel Solove Privacy Awareness Training TeachPrivacy was founded by Professor Daniel J. Solove, the leading expert on privacy and data security law. He is deeply involved in the creation of all training programs because he believes that training works best when made by subject-matter experts and by people with extensive teaching experience.

    According to Professor Solove: “Great training isn’t about slickness or tricks. It is about teaching. The goal is to make people understand, care, and remember. Great training is made with genuine passion – to make people love training, it must be made with love. Excellent substance is essential. The material must be explained clearly, understandably, and concretely. The content must be short and to the point – and it must be engaging. Slickness and gimmicks can’t compensate for lackluster substance.”

    TeachPrivacy provides privacy awareness training, information security awareness training, phishing training, HIPAA training, FERPA training, PCI training, as well as training on many other privacy and security topics.

    Professor Solove is a law professor at George Washington University Law School. He has taught privacy law every year since 2000, has published 10 books and more than 50 articles, including the leading textbook on information privacy law and a short guidebook on the subject. His LinkedIn blog has more than 1 million followers. Click here for more information about Professor Solove.

    Save

    Save