Posts about Behavioral Advertising by Professor Daniel J. Solove for his blog at TeachPrivacy, a privacy awareness and security training company.
By Daniel J. Solove Dr. Seuss’s Green Eggs and Ham is a timeless classic that is read to millions of children. At first the simple rhymes and cute drawings are alluring. But parents will soon discover the book’s terrifying equation: The tiresome repetition of the book multiplied by the number of times a child will […]
There is still more interesting grist from the national telephone survey by the Annenberg Public Policy Center at the University of Pennsylvania. The report has an extensive discussion of price discrimination – offering different prices for the same product or service to different customers based on behavioral profiling. This practice is already happening. Supermarket discount cards are an example […]