News, Developments, and Insights

high-tech technology background with eyes on computer display

Soup for Me at $5 but No Soup for You (Or Maybe at $10)

Behavioral Targeting

There is still more interesting grist from the national telephone survey by the Annenberg Public Policy Center at the University of Pennsylvania.  The report has an extensive discussion of price discrimination – offering different prices for the same product or service to different customers based on behavioral profiling. This practice is already happening.  Supermarket discount cards are an example […]