PRIVACY + SECURITY BLOG

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The Datran Media Case: Information Privacy Due Diligence

Datran Media

Recently, New York AG Eliot Spitzer settled a case against Datran Media that could have some wide-ranging implications for information privacy law. Datran Media styles itself “a leading performance-based marketing company with Enabling Technology that connects marketers to consumers through a comprehensive set of email marketing and digital media services.” This is basically a verbose way of saying that it sends unsolicited email, which is perhaps a kind way of describing spam.

Datran obtained personal information from other companies which violated their privacy policies in selling the data to Datran. According to the AP:

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